When people visit your website, they are looking for something in particular. After they land on your website, either they bounce out or they convert i.e., end up taking some particular action.
These actions include:
- Purchasing your product
- Filling out your enquiry form
- Scheduling an appointment with you
- Signing up to your newsletter
- Visiting your store
Every business wants to convert their visitors into customers. Is your website doing the required job? Here are some things you must do to ensure your website converts.
Know Your Audience
You must know who your target audience is. After all, if you are not targeting the right people, you will not reach the right people, and the conversion rate will be a tad too low. Put yourself in their shoes, and find out:
What information are they looking for?
What might they be interested in buying?
Why they should buy your products/services?
What is it about your business that brings your customers to you?
Be sure to address these people. Be very specific and cater to their needs instead of targeting everyone and ending up with nothing. Google Analytics is a great place to research about your target audience. You could even take the help of an experienced website design Manchester agency.
Have a Clear Call to Action
The Call to Action (CTA) is a crucial part of your website. It is your prompt to your visitors to take the next logical step and convert. You have provided your users with some excellent information, and they understand your product well. But, if you want them to take action, you need to make it very clear.
Don’t be shy. Say no to subtlety. Be direct! Have a simple, specific, and clear call to action.
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Provide a User Friendly Experience
The user experience matters a lot. If visitors can’t find what they’re looking for or the page takes too long to load, it’s going to leave them frustrated. Work with a professional website design Manchester agency to create a user friendly website. Here are some common things that could put off your visitors:
- Poor navigation
- Poorly written copy
- Graphic heavy website that takes time to load
- Unappealing images that make your business look unprofessional
- Incorrect information or jargon
These three tips should help you in creating a website that converts. Of course there are a lot of other aspects that need to be in place that only a professional agency can take care of.
We have designed high conversion websites for a wide range of businesses in Manchester. Talk to us today for more information.